Be the school families
find first.
A structured assessment of your school's visibility, ending in a prioritised 90-day roadmap. The recommended starting point.
SEO & GEO AUDITS
Why specialist expertise matters.
International school marketing runs on its own logic: admissions cycles, curriculum comparisons across IB, British, and American systems, relocation timing, and the weight parents put on fees and curriculum pages over the homepage. A generalist agency can build a website. Few have sat across from a head of admissions and know why that isn't the same thing.
How we work
Looking Beyond Google: AI search and GEO
Families now ask ChatGPT, Gemini, and Claude for school recommendations, not just Google. GEO stands for Generative Engine Optimisation. GEO makes sure your school is represented accurately when they do, alongside your normal search rankings.
Most schools rank for their own name and little else, not the broader searches happening earlier: international schools in the city, IB schools, moving to the city with children, and increasingly the answers ChatGPT or Google's AI Overview give when a parent asks directly.
A strong reputation doesn't automatically translate into visibility in either place, and that gap is where enquiries go to competitor schools instead.
How we work
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We assess current visibility across Google, AI Overviews, and generative answer engines
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We identify the searches and questions your school is best placed to win
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We build a sequenced, realistic roadmap tied to admissions outcomes
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We support implementation, working with your team or independently
Our Services
SEO & GEO Audits
A one-time strategic assessment that maps your school's current visibility across Google and AI search, ending in a prioritised roadmap.
Ongoing SEO & GEO Consultancy
Ongoing monthly guidance that keeps your team, agency, or content writers focused on what actually moves visibility and enquiries.
A practical self-assessment covering the areas most schools overlook. Delivered by email, no obligation.